We recognise that studies in the real world can differ considerably from one another and that research design is vital to final outcomes. We are experts in the use of evidence-based choice modelling techniques with publishable rigour, including discrete choice experiments (DCEs) and best-worst scaling (BWS). This expertise allows us to tailor our approach to your unique situation, incorporating all the factors that are important to your study objectives. Our approach offers distinct advantages to ‘standard' or 'typical’ choice modelling solutions that can be rigid and may not have the flexibility to align with your specific needs.

We are a leading commercial group in Australia specialising in choice modelling, with a global presence. Our team comprises multiple members who hold PhD qualifications in choice modelling, with over 20 years of collective experience in this field. Our extensive expertise allows us to offer in-depth insights into how individuals assess and prioritise complex concepts. Our expert interpretation of these findings guarantees increased accuracy, reliability, and ultimately, a deeper comprehension of preferences.

The power of the work we do shines through in our interactive dashboards tailored to the needs of your study. Using the data analysed from your study, our dashboards make insights accessible and facilitate in-depth analysis. For example, our dashboards can offer a visual representation of preference share, demand curves, uptake, attribute importance, and more.