What do people value when choosing a pharmacy?

In August 2017, we conducted a community value mapping study in 500 consumers  who had visited a pharmacy in the last 3 months. Participants were asked to evaluate their preferences for pharmacies offering different locations, opening hours, sevrices and cost. Results showed that there were 3 segments of consumers; those that were service driven, those that were access driven and those that were driven by loyalty. For more infromation about the study and our findings, see our infographic here

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